Expert, Digital Marketing

Job Purpose The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels. Key Accountabilities (1) 1. Build a framework, processes and effective management of digital marketing activities • Build a management framework for digital marketing activities of the Marketing Division and the bank-wide units: efficiency, budget, compliance with guiding standards. • Develop digital marketing implementation and control processes. • Develop and manage the budget for the department's activities. • Periodic training and guidance on digital marketing knowledge. • Build online/digital marketing database to analyze and make timely decisions. • Develop a process to coordinate digital marketing implementation across the line. • Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multi-dimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing. • Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels. • Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns. 2. Support for Brand/Brand và Retail Marketing activities on digital marketing channels • Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget. • Manage access frequency và optimize digital media resources in the digital environment. For example: Email, Website, Fanpage, Search... • Collaborate with related departments to build tools to collect data on customer behavior on digital media channels. • Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels. • Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets. • Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment. • Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.