Field Marketing Supervisor

A. General Responsibilities:Having one of the most exciting responsibilities in the Marketing department, as a Field Marketing Supervisor, you will be the CEO of your own territory (multiple districts in key cities or full province), and together with your partners from Sales team, be accountable for driving its growth, developing & implementing all Marketing activities behind under the allocated resources, and fully empowered to drive bottom-up business proposals, making continuous learnings & improvements for your territory in very close collaboration & receiving strong supports from with Brand, Sales, and Analysis functions across the business.In order to succeed in this role, you will need to have (1) a strong entrepreneur, commercial & analytical mindset, (2) advanced consumer-centric appreciation & deep understanding of your own territory to engage with the targeted consumers through impactful Marketing activities in your area to build brand growth - outclassing competitors, and (3) strong leadership & team-player quality to effectively collaborate with cross-functions to achieve common goals and successes.The responsibilities consist through-the-line territorial commercial & consumer understandings; participation in the development & implementation of marketing programs/activations/visibility; management of resources; performance review & making corrective actions for continuous improvements to achieve the business objectives of your own territory.You will embark on a highly rewarding journey where you can grow your leadership, commercial & analytical capabilities, and marketing experience with huge opportunities for career development within and outside of Vietnam in JTI..B. Key Duties:1. Territory management & Market intelligence (15%)- Master their in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution / Activation / Launching initiatives.- Communicate success/failures of programs & learnings in their in-charge territories, especially for new programs or new product launch- Raise any competitive activity JTI should be aware of & its impact on JTI activities in their in-charge territories2. Regional Sell-out program planning & monitoring (20%)- Discuss, propose & align sell-out program- Tracking progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending of regional FM programs to have action plan with Sales team- For new/complicated programs, FM to tag along with Salesman to educate retailers on scheme & reward- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions 3. Trade Partners program execution (20%)- Deploy program mechanics, KPI setting & visibility condition for selected retail partners - Conduct weekly business review to closely monitor each partner on progress & push for target achievement- Ensure post-program service continue to be carried out by sales team. 4. DTC team management (25%)- Directly manage territory DTC Supervisor (whose team size ~6-10 BA)- Ensure quantity and quality of BA per allocated budget to deliver top-down trial plan and KPIs of Multi-packs & Conversion utilizing (system-generated or self-developed) reports/dashboards- Ensure all DTC activation follow Company directions of Outlet/Consumer prioritization, SKU-focus, strongly supported by the implementation of digital working toolkits like 1-2-1 App and The Menu.5. Mass HRC tie-up deployment (10%)- Tie-up enough Mass HRC outlets in their in-charge territories with the right mix (Coffee vs. Restaurant), feeding maximum traffic & accurate smoker profile for BA activation, Visibility display & Brand awareness- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)6. New opportunities programs development & execution (10%)- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up)7. Premium HRC tie-up deployment (10%)- Tie-up ~30 Premium HRC outlets (stand-alone or chain) in their in-charge territories with the right traffic & accurate smoker profile for Equity building, BA activation, Visibility display & Brand awareness- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)- Arrange Event calendar & Activation plan within allocated budget