Field Marketing Supervisor

MAIN RESPONSIBILITY1. Territory management & Market intelligence (20%)- Master their in-charge territories' Sales coverage, hot areas, dominant smoker profiles & trade segmentation as a solid base for any Distribution / Activation / Launching initiatives.- Communicate success/failures of programs & learnings in their in-charge territories, especially for new programs or new product launch- Raise any competitive activity JTI should be aware of & its impact on JTI activities in their in-charge territories2. Territory Sell-out program planning & monitoring (20%)- Discuss, propose & align sell-out program- Tracking progress based on (system-generated or self-developed) reports/dashboards, KPI achievement & budget spending to have action plan with Sales team- For new/complicated programs, FM to tag along with Salesman to educate retailers on scheme & reward- Follow agreed route plan to examine program execution quality (by Sales) and provide timely support/corrective actions3. Trade Partners program execution (20%)- Deploy program mechanics, KPI setting & visibility condition for selected retail partners - Conduct weekly business review to closely monitor each partner on progress & push for target achievement- Ensure post-program service continue to be carried out by sales team. 4. HRC tie-up deployment (20%)- Tie-up HRC outlets (stand-alone or chain or Coffee or Restaurant) in their in-charge territories with the right traffic & accurate smoker profile for Equity building, BA activation, Visibility display & Brand awareness- Directly deal with outlet owner for optimized fees & full activation benefits (listing, pricing, BA, visibility)- Arrange Event calendar & Activation plan within allocated budget5. New opportunities programs development & execution (10%)- Identify opportunities (based on Consumer mapping) & develop suitable short-term scheme for pilot to assess potential- Plan resource/budget & set KPI for pilot, as a benchmark for decision-making post-pilot (stop/keep piloting/scale up)6. On-Field Audit & Compliance (10%)Conduct random back-checks or analyze reports related to trade programs and consumer activations, focusing on abnormal outlets. Identify insights and flag any non-compliance issues to Managers and the Trade Strategy team.7. Other (if applicable)Manage various tasks and projects as they arise and upon the manager’s request.