Film Marketing Manager

Department: Sales & Distribution Reports to: Sales & Distribution Director ROLE OVERVIEWThe Film Marketing Manager is responsible for planning, developing, and executing the marketing and promotional strategy for a film (or a slate of films) from pre-production through release. This role bridges creative, strategic, and commercial functions — working closely with producers, distributors, creative agencies, and media partners to maximize awareness, audience engagement, and box-office or streaming performance.KEY RESPONSIBITIESStrategy & Planning• Develop and implement comprehensive marketing plans for film releases — including target audience definition, positioning, and messaging.• Coordinate with producers, distributors, and creative teams to align marketing goals with production timelines and release strategies.• Manage campaign budgets, timelines, and KPIs.• Conduct market research to identify audience insights, competitive landscape, and trends.Creative & Campaign Development• Oversee the creation of marketing assets such as trailers, posters, key art, behind-the-scenes content, and social campaigns.• Collaborate with creative agencies, graphic designers, and editors to ensure brand and creative consistency.• Guide tone, messaging, and creative concepts across all platforms.Media, PR & Digital Marketing• Coordinate with media planners to develop paid, owned, and earned media strategies (TV, digital, print, out-of-home, etc.).• Manage digital marketing efforts including social media, influencer partnerships, and online advertising.• Oversee PR strategy — press junkets, premieres, interviews, and media relations.• Track campaign performance and report insights to leadership.Partnerships & Distribution• Work with distributors, exhibitors, and streaming platforms to optimize release timing and promotional visibility.• Develop co-marketing opportunities with brands, sponsors, or other IPs.• Support international marketing teams where applicable.