General Marketing Executive

We are seeking General Marketing Executive with the following key responsibilities:1. Develop and Execute IMC (Integrated Marketing Communication) Campaigns• Develop and manage integrated communication campaigns (IMC) to ensure brand consistency across all communication activities.• Enhance brand value and recognition through IMC and 360-degree marketing campaigns.• Analyze the characteristics and behavior of target audiences to create suitable content and select the right communication channels.• Collaborate with internal teams and external partners to execute detailed plans.2. Execute 360-Degree Marketing Campaigns• Create detailed plans for each phase of the campaign, monitor progress, and adjust flexibly to optimize results.• Develop content and messaging tailored to different channels and audience segments, ensuring unified and engaging communication.• Work closely with content, design, and production teams to create diverse marketing assets.3. Manage and Optimize Diverse Communication Channels• Understand the characteristics of various communication channels to select the most suitable ones for each campaign based on target audiences and brand objectives.• Stay updated on emerging media trends to refine strategies and enhance promotional efficiency.• Master key digital metrics (e.g., CTR, CPM, CPA, ROI) to monitor, operate, and adjust campaigns in real-time, ensuring maximum effectiveness.4. Support Other Marketing Activities• Assist and collaborate with other departments in product promotion, internal communication, and company events.• Act as a bridge between internal teams to ensure all marketing activities align with the company‘s overall goals.5. Budget Management and Performance Measurement• Work with the finance team to effectively manage marketing budgets, ensuring spending aligns with objectives and achieves optimal results.• Compile comprehensive campaign reports with specific performance metrics (KPIs) to evaluate effectiveness and propose improvements for future campaigns.6. Market and Competitor Analysis• Monitor and analyze market trends and competitor activities to develop timely and appropriate marketing strategies.• Identify new opportunities and suggest improvements to marketing strategies based on data and customer feedback.