Group Brand Senior Manager

Brand Strategy and Development:- Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the luxury retail market- Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values- Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategyMarketing and Communication:- Lead the development of marketing campaigns that effectively communicate the brand's story, products, and lifestyle- Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels- Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitabilityProduct Development:- Define White Spaces, New Segments and relevant Insights to develop New Products / ranges to capture growth potential to new customer segments or unmet needs.- Support in developing NPD process- Support in developing Brand Architecture, Brand & Product Portfolio and Positioning.- Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.Leadership- Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.- Collaborate cross-functionally with teams such as Integrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.