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Mô Tả Công Việc
- Manage the development and planning of the marketing strategy;
- Design marketing campaigns that will drive both user acquisition and user retention;
- Manage budget allocation between promo cost and media mix that best suits business objectives, across both online, and offline channels;
- Own the relationship with operations, and other internal functions (Product, IT, Marketing, MBI) to ensure alignment and secure the support needed;
- Perform data monitoring, and analysis daily/weekly and provide recommendations based on consumer insights;
- Organize market research, and report results to the business;
- Identify, and/or review potential co-partnerships that are of brand fit to MoMo and negotiate for mutually beneficial terms.
Yêu Cầu Công Việc
- Bachelor degree preferably with a focus on Marketing, Advertising, Communications, and/or Business Administration;
- Comfortable with designing, executing and tracking successful digital marketing campaigns (SEM/SEO, email marketing, social media campaigns), integrated marketing campaigns, mobile marketing, and direct marketing campaigns;
- At least 3-5 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns;
- Familiar with the F&B/Ecommerce/ Fintech market and able to draw on local nuances to design marketing activities that are highly relevant to our customers;
- Proven track record of success in achieving targets on time in a rapid growth and start-up environment;
- Relentless in driving growth and able to embrace and tackle challenges;
- Able to work independently and effectively engage and influence relevant stakeholders to achieve targets;
- Resourceful and creative in coming up with ideas that complement different channels to reach, engage and grow the business;
- Highly detail-oriented & to ensure the quality of all marketing materials and communications.
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