Head Of Ecommerce & Digital ( Từ 5 Năm Kinh Nghiệm - Thu Nhập Hấp Dẫn )

1. Strategy & Growth• Own and lead the overall ecommerce and digital roadmap across all online touchpoints.• Manage and scale performance on D2C websites, marketplaces (Shopee, Lazada, Tiktok shop), and social commerce platforms (TikTok, Instagram, Facebook).• Develop tailored strategies per platform to drive traffic, conversion, and revenue growth while ensuring consistent brand experience.• Take charge of ecommerce P&L, forecasting, and growth planning aligned with business goals.• Work cross-functionally with content, creative, and marketing teams to drive impactful campaigns, livestream activations, and platform-specific initiatives.2. Performance & Conversion• Leverage data to optimize user journey, improve conversion rate (CRO), and boost AOV.• Implement A/B testing, collaborate on UX/UI improvements with tech/product teams.• Monitor and act on insights via tools like GA4, heatmaps, CRM dashboards.3. Digital Marketing & CRM• Partner with the marketing team to drive performance across Google, Meta, TikTok, etc.• Lead CRM strategies, email marketing, and loyalty campaigns to drive retention.• Align messaging across all digital customer touchpoints in collaboration with content and creative.4. Team Management & Collaboration• Lead ecommerce, digital, and order ops teams; work closely with cross-functional departments including logistics, product, and finance.• Act as a key bridge between business, marketing, and tech to align goals and execution.