Head of Trade Marketing

POSITION DESCRIPTION APPENDICESSection A: Qualification and experienceEducation• University graduate in preferably Marketing, Science or Pharmacy, Food Science or Nutrition or other related scientific field. • Fluent in both spoken and written English and VietnameseExperience• Depth of business knowledge• Planning with multi-functional team• Merchandising & Promotion Management• Category Management• Financial acumen: business & trade fund management• People development• Strategic Thinking & Planning• Leadership (envisioning, energizing, engaging, execute)• Influencing – internal key stakeholders (affiliate & area)• Communication – written, oral & presentation. Ability to clearly articulate thinking into words/verbal• Strong analytical skill• Project Management & Structured approachTechnical/Functional Expertise• Confident, outgoing and career orientated with excellent interpersonal and communication skills including experience in group presentation and public speaking• Able to travel nationwide and internationally.• Highly computer literate in Microsoft Excel, Power point, Word and preferably with the IBM Lotus Notes email packageIndustry ExperienceSection B: Key relationshipsInternal Internal cross functionsRegional Marketing teamInternal cross functionsExternal- Advertising agency- Media agency- Research agency- Contractual suppliers - Advertising agencySection C: CompetenciesCategory & Channel Planning - P: Aligns and integrates sales and marketing programmes. Has knowledge of consumer behaviour in different channels and integrates into activity programmes to build credibility with the sales force and the trade response to campaigns. Meets brand retail objectives by having up to date knowledge of key trade terms, structures and accounts.Consumer Engagement / Brand Activation - P: Develops & applies imaginative and effective brand marketing activities to present brand in a consumer-targeted cost effective and powerful manner. Has in-depth knowledge of core target consumer’s media availability and consumption. Knows available communication options to achieve specific brand objectives.Consumer Insight - P:Plans and implements consumer research programmes to build on existing knowledge and address business needs, including ongoing brand tracking and specific project activity. Shares key insights with trading partners to develop competitive advantage through category leadership positions.Financial Awareness & Brand Profitability - P:Understands and analyses brand profitability to deliver brand financial objectives and identify opportunities in cost of goods, pricing etc. Formulates a coherent pricing strategy and competitive pricing plan so that consumer purchases are optimised and profitability targets met.Innovation - D:Applies the proven Phase-Gates process to maximise the commercial success of product innovation. Manages this with flexibility and with a constant focus on improvement, yet with enough discipline to minimise risk and maximise success. A high performing, cross-functional team is essential to success and speed of innovation.Presentation Skills - PProduct Knowledge - EProject Management - PStrategic Planning & Analysis - PDistributor Management - PKey Account Management - PS&OP - DSales & Channel Strategy - DStrategic Workforce Planning - DRating Scale (for competencies):U Understanding− Familiar with the competency and understands how to get further information. − Is a willing supporter, but is unlikely to be asked to deliver other than being consulted.D Developing − Building the basic knowledge and skills but not demonstrating the competency consistently or independently. − May be new to the role or not had the opportunity to demonstrate the competency yet.P Proficient − Takes responsibility, demonstrates the competency consistently − Handles delivery independently.E Expert − Seen as a role model for this competency.− Uses it in new situations.− Identifies new ways of doing things and innovates.