Key Account Lead

Key Account Strategy:- Formulate the sales strategy of modern trade channels by setting up Account Priorities, Key Focus, and Key enablers for achieving sales target - Ensure modern trade fundamentals are achieved by having effective planning and cross-functional collaboration with commercial planning, sales operation, marketing, and finance- Drive sales and revenue growth, market share, and improve profitability- Create initiatives to improve business processes and overall working procedures to enhance efficiency and effectiveness Business Planning:- Lead negotiations with key accounts/banners to establish trading terms that align with JTI company goals while meeting the account's requirements- Collaborate with key accounts/banners to develop joint business plans (JBP) that outline annual strategies, objectives, and actions to drive mutual growth and profitability. This requires a business review, critical metric agreement, or joint project to enhance the partnership- Develop strong relationships with key account partners, including decision-makers and influencers, through regular communication, meetings, and relationship-building activitiesBudget & Financial Management:- Plan the trading term payment and any financial management properly- Monitor the payment performance (AR) and claim (AP) and bring up accordingly if any issues- Monitor the trade marketing budget utilization, market return, days of inventory Key Account Management:- Provide market & competitor activities analysis, and customer insights to the management team- Collaborate cross-functionally with sales operations, marketing, and RTM to deliver excellent execution - Communicate efficiently & optimally to line managers and colleagues. Establish good relationships with all sales operational, distributors, and colleagues of various internal department