Key Account Manager (Modern Trade Channel)

Job purpose• Key Account Manager (Modern Trade Channel) must ensure the listing in key modern trade channels across Vietnam. This position is responsible for managing a portfolio of Modern Trade and for delivering client-focused solutions based on customer needs. Besides, being in charge of maintaining a strong sales pipeline through effective relationship building, account management by achieving business plan targets and maximizing profits at the desired margins.• Key success factors for this position: • Dealing with buyers, store managers and regional managers of retail chains. • Identifying short- and long-term growth opportunities. • Forecasting and tracking key account metrics. • Designing strategies for Modern Trade at national level.Job descriptions1. Identify & win new business opportunities • Identify and evaluate new business opportunities (new distribution / new customers) & develop targets to secure and negotiate about the terms and conditions of the contract. • Manage customer credit and payment by establishing and maintaining the favorable relationship with major customers.2. Objectives setting and tracking results • Set clear objectives that are consistent with company goals with each member of the team. • Ensure all accounts are visited on an appropriate frequency by clearly communication and adherence of pricing and promotions. • Review progress v.s objectives on a bi-weekly basis.3. Push up volume, revenue and share of Key Account in modern trade channel • Establish sales target and make sales plans for every customer in Modern Trade. • Monitor sell-out by customer/ by brand/ by salesmen as well as market behaviors and competitors’ development to have timely and suitable reactions. • Seek out and explore new sales, products and customer opportunities in key modern trade channel. • Propose and develop specific standards for planning process and merchandising by brand/ by customer. • Provide pre & post execution evaluation of marketing programs and communicate to the field. • Monitor and analyze the results of MT budget.4. Key account management and others • Leading team to communicate standards and issuance a promotion calendar on a timely basis. • Monitor performance and compliance, taking corrective action where necessary. • Conduct Business Reviews with senior managers and the customers. • Coordinate Modern Trade Supervisors’ activities; makes period personnel and target reports; check Modern Trade Supervisors’ field visiting plans and monthly expenses claims.