MARCOM MANAGER

Marketing and Communication Manager is responsible for the Marketing Communication strategy planning and execution for the entire hotel. Working with the Director is Sales & Marketing, the individual will establish long-range objectives and specify the strategies and actions. The MarCom Manager will manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.

• Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the A La Carte brand, values and vision, to create an amazing experience for our guests and team members.
• Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
• Proactively foster the relationship with internal and external partners, including E-commerce, Graphic designer, Digital, Social Media Supervisor
• Manages the distribution of content across social platforms, content calendar, content library, adding new content of events etc.
• Optimize tags across multiple distribution outlets, linking content to ongoing local, national and global events.
• Monitor community feedback in real-time and assist with guest engagement.
• Participate in online programs to build brand visibility, customer satisfaction and marketing/ecommerce support.
• Creating and managing all marketing materials and collateral in line with brand direction.
• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
• Track effectiveness of various campaigns and course corrections as required, create and manage reporting etc…