Marketing Assistant (Planning & Market Research)

• Analyse the market growth, economic situation, and prospects affecting the retail industry in the short and long term. Consolidate information into actionable items, reports, and presentations. Remain fully informed on market trends, other parties' research, and implement best practices• Understanding business objectives and designing research, analysis to optimize shopping mall operations & performances• Identify target customers, customer profile, and customer demand such as lifestyle, purchasing behaviour, customer journey, price elasticity, etc• In-depth analysis of competitors‘ resources, sales strategies, marketing strategies, etc. Understand competitors‘ strengths and weaknesses and grasp the company‘s competitiveness• Analyse shopping mall’s marketing campaigns to determine the factors that contributed to a given marketing campaign's success or failure and propose a suitable marketing plan, campaign ideas, etc• Communicating with marketing and sales departments to determine operational & promotional objectives, strategies, and deployment plans