Marketing Automation Associate Manager

Marketing Automation Platform Management: o Configure and manage marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Pardot) to execute automated campaigns.o Develop persona-based customer journeys and implement automated workflows, including email campaigns, lead scoring, and segmentation.o Monitor and optimize campaign performance, making data-driven adjustments to improve results.o Stay up to date with marketing automation trends, tools, and best practices.Email Marketing: o Create, design, and execute targeted email campaigns to nurture leads and customers.o A/B test email subject lines, content, send times and other criteria to maximize engagement and conversions.o Analyze metrics to identify trends and opportunities for improvement.o Explore alternative tools to supplement or replace traditional email marketing (e.g., Zalo, Owned app notifications)Data Analysis and Reporting: o Develop comprehensive marketing automation reports, present findings in a clear and concise manner, both written and verbal.o Track and analyze marketing automation KPIs, use data-driven insights to optimize future marketing automation campaigns and strategies.o Develop comprehensive, visually appealing dashboards and reports for multiple social media platforms and other media channels using data visualization tools (e.g., Tableau, Power BI, Google Data Studio).CRM Integration: o Support integrates marketing automation platforms with CRM systems (e.g., Salesforce, Dynamics 365) to ensure seamless data synchronization and lead scoring.o Laise with relevant teams and leverage CRM data to personalize marketing campaigns to individual preferences.