Marketing Communication Executive

Marketing Communication Executive is responsible for conducting product research, establishing brand awareness and improving customer relations. This position is instrumental in the collaboration, planning, and implementation of all traditional and digital marketing efforts with support from communication agency.

- Marketing & Communication:

• Supervise the functioning of all marketing activities, sales promotions at La Table Hanoia; coordinate with other departments to ensure proper implementation of all marketing activities are carried out according to the proposed plan;
• Management of content assets, images/ photos on La Table Hanoi’s website, to be updated according to the correct timeline & brand voice;
• Briefing contents, coordinate with design agency to ensure designs are implemented correctly with brand identity and marketing campaign;
• Master crisis communication skills when an emergency occurs. Manage comments & respond to negative feedback, notify the relevant departments to answer questions and effectively resolve customer problems;
• Plan & estimate marketing costs, implement marketing campaigns & activities for La Table Hanoia brand. Implement marketing communication plans on channels (before, during and after every campaign);
• Coordinate with suppliers, marketing agency, KOLs & other departments, … to carry out effective marketing communication campaigns;
• Periodically synthesize, analyze and evaluate the effectiveness of marketing communication activities and sales promotions to ensure the achievement of the proposed marketing strategy.

- Events:

• In conjunction with the relative departments to to come up with ideas and implement the content of event programs at La Table Hanoia & Press Club;
• Develop the event scripts, present content and event implementation plans with the goal of attracting more potential customers & receiving customer information;
• Working as an event coordinator and be responsible for overseeing tasks throughout the event planning process;
• Contact with suppliers to organize and produce event materials & gifts;
• Work effectively to build relationships with colleagues in the company and the group.

Perform other tasks as assigned by the Direct Manager.