MARKETING & COMMUNICATION MANAGER

Be in charge of Marketing & Communication of the resort to make Melia Danang trademark well- known among our potential customers.

- Develop, plan, manage and execute photo shoots and video production.

- Develop and/or edit the various marketing communications materials, including but not restricted to advertisements, collaterals, direct mailers, third-party marketing materials produced within and/or out of the hotel.

- Evaluate all advertising proposals and provide value-added recommendations on medium/publications for advertising.

- Manage critical paths and timelines to ensure timely submission of all advertisements, new marketing & promotional materials (excluding regular brochures and factsheets)

- Manage and work closely with creative agencies and Graphic designer for development of new marketing communications and tactical/promotional materials

- Provide support in the development of advertising media plan for all existing and pre-opening properties.

- Manages the production of monthly E-Newsletters

- Understand customer database and develop segmentation for targeted marketing

Social Media Marketing

- Manages local external social media channels – Twitter, Weibo, Instagram, Facebook, Google+, Pinterest, Youtube, etc.

- Monitor and participate in online conversations via posts to build brand visibility.

- Communicating in a professional and unique voice to improve Melia Danang’s online presence and brand recognition.

- Develop simple creative for social media campaigns when needed.

- Understand social media landscape and trends.

Other Responsibilities

- Manage online media library

- Develop system of naming conventions, re-sizing of images, and using the proper images within the system.

- Update of monthly website.

- To undertake any other projects/task as and when assigned by Director of Sales & Marketing or General Manager.

- Assist in preparation of presentations as needed.

- Prepare and provide communications updates, and participate / support marketing committee.

- Support Sales team on side-inspection