Mô Tả Công Việc
- Develop and implement a 360-degree marketing strategy covering serviced residences, hotel rooms, MICE, and F&B.
- Position Ascott Tay Ho Hanoi as a premier luxury destination in Vietnam and the region.
- Align with Ascott corporate office & other internal teams to execute area and global campaigns, ensuring consistency with brand standards and leveraging group-level marketing opportunities.
(2) Communications & Public Relations
- Taking charge of communications tasks, including media relations, press releases, internal communications, and brand reputation management.
- Oversee content creation for all owned channels (website, social media, newsletters) to ensure engaging, consistent, and on-brand messaging.
(3) Agency & Partner Management
- Work with external agencies (creative, digital, PR, media) to develop and deliver campaigns, materials, and activations.
- Oversee agency briefs, timelines, quality control, and budget adherence to ensure deliverables meet expectations.
(4) Digital & Offline Marketing
- Oversee digital campaigns (SEO, SEM, social media, email marketing, paid media) targeting key customer segments: business travelers, MICE organizers, affluent leisure travelers, and local F&B guests.
- Develop promotional materials, sales kits, and marketing tools aligned with global brand guidelines.
- Manage partnerships with influencers, media outlets, and cross-industry collaborators to maximize exposure.
(5) Revenue & Performance
- Collaborate with Sales, Revenue, and F&B teams to drive campaigns that increase occupancy, event bookings, and F&B sales.
- Track, analyze, and report on campaign performance, competitor activity, and market trends to optimize marketing spend and ROI.
- Manage the annual marketing and communications budget.
(6) Events, Promotions, and Partnerships
- Plan and execute key events, grand openings, product launches, and promotional activations to strengthen market visibility.
- Identify and nurture strategic partnerships (luxury brands, airlines, event organizers) to enhance property positioning.
(7) Team Leadership & Collaboration
- Lead, mentor, and develop the marketing and communications team.
- Ensure smooth collaboration across Sales, F&B, Rooms, and Operations for coordinated execution of initiatives.
Yêu Cầu Công Việc
- Bachelor’s degree in Marketing, Communications, Business, or Hospitality.
- 3-5 years of experience in marketing and communications within the luxury hospitality or F&B sector.
- Proven experience in MICE, hotel, and F&B marketing.
- Proficient in English: speak, read, write and understand the primary language(s) used in the workplace.
- Strong knowledge of digital marketing, PR strategies, media planning, and agency management.
- Excellent content creation, copywriting, and storytelling skills.
- Strong project management, organizational, and leadership abilities.
- Ability to work in a fast-paced, dynamic, and multicultural environment.
- Requires good communication skills, both verbal and written.
- Must possess computer skills.
- Pleasant, honest, hardworking and flexible personality; team player.
Hình thức
Quyền Lợi
- Competitive salary
- 100% salary-based social insurance and health insurance contributions
- Suncare health insurance
- Seniority bonus policy after 3 years of service
- Recognition and rewards for outstanding employees
- At least one free meal per shift, uniform provided, free parking
- Career advancement path and development opportunities in the hospitality industry
- Annual bonuses, gifts, and appreciation programs for holidays and Tet (Lunar New Year)
- Opportunities to improve English skills
- Valuable, breezy West Lake view while working
Mức lương
Thỏa thuận
Tham khảo: 10 Dấu hiệu nhận biết hành vi lừa đảo qua tin tuyển dụng.