Marketing & Communications Manager

• Develop and implement a 360-degree marketing strategy covering serviced residences, hotel rooms, MICE, and F&B.
• Position Ascott Tay Ho Hanoi as a premier luxury destination in Vietnam and the region.
• Align with Ascott corporate office & other internal teams to execute area and global campaigns, ensuring consistency with brand standards and leveraging group-level marketing opportunities.

(2) Communications & Public Relations

• Taking charge of communications tasks, including media relations, press releases, internal communications, and brand reputation management.
• Oversee content creation for all owned channels (website, social media, newsletters) to ensure engaging, consistent, and on-brand messaging.

(3) Agency & Partner Management

• Work with external agencies (creative, digital, PR, media) to develop and deliver campaigns, materials, and activations.
• Oversee agency briefs, timelines, quality control, and budget adherence to ensure deliverables meet expectations.

(4) Digital & Offline Marketing

• Oversee digital campaigns (SEO, SEM, social media, email marketing, paid media) targeting key customer segments: business travelers, MICE organizers, affluent leisure travelers, and local F&B guests.
• Develop promotional materials, sales kits, and marketing tools aligned with global brand guidelines.
• Manage partnerships with influencers, media outlets, and cross-industry collaborators to maximize exposure.

(5) Revenue & Performance

• Collaborate with Sales, Revenue, and F&B teams to drive campaigns that increase occupancy, event bookings, and F&B sales.
• Track, analyze, and report on campaign performance, competitor activity, and market trends to optimize marketing spend and ROI.
• Manage the annual marketing and communications budget.

(6) Events, Promotions, and Partnerships

• Plan and execute key events, grand openings, product launches, and promotional activations to strengthen market visibility.
• Identify and nurture strategic partnerships (luxury brands, airlines, event organizers) to enhance property positioning.

(7) Team Leadership & Collaboration

• Lead, mentor, and develop the marketing and communications team.
• Ensure smooth collaboration across Sales, F&B, Rooms, and Operations for coordinated execution of initiatives.