Marketing Director

1. Key Responsibilities: Marketing BrandingBuild the annual strategic planning of the brand, involving the definition of goals, schedule of activities and presentation of the plan.Build brand awareness and positioning.Manage brand performance by monitoring brand performance indexes, market data, internal sales, prices..., and seek alternatives to improve profitability and volume growth.Lead the brand storytelling within the development of the brand's communication and activation strategy.Management of strategic partners such as advertising agencies, consultancies, groups sponsored by the brand.Lead the strategy formulation and implementation of enhancing the company's brand name. Marketing PerformanceOversee the potential demand of the market and what business can adapt to have better performance.Lead the business planning process including the development of annual total business planning, rolling monthly forecasts, quarterly forecasts and budgeting.Development and approval of media plans, ensuring efficiency and achievement of strategic objectives, in all means of contact (TV, Digital, Programatica, Social Networks, Outdoors…).Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.Utilize data for marketing campaigns, interrogating the organization’s databases and external data.2. Others: Develop and continuously refine the internal processes, and policies in order to deliver excellent service quality to the brands.Involved in the formulation of corporate strategies and business strategy with the Management team.Guide the day-to-day activities of the marketing team and marketing manager.Conduct market research studies.Report on the effectiveness of marketing campaigns using predetermined KPIs.Management of marketing budget.Manage and develop Marketing team.Support sales and lead generation efforts.