Marketing Executive - Based in HCMC/Binh Duong

Position Summary: The Marketing Executive is part of the Marketing team with key focus on Content Marketing, Creative and Branding initiatives for Vietnam Cluster to enlighten audiences and promote brand-focused messages.

Responsibilities: Identifying, developing, and executing marketing strategy including but not limited to:

1. Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness.

2. Collaborating with Digital Marketing Executive with initiatives focusing on bottom of the funnel

3. Managing social media campaigns and content for the properties

4. Maintaining content and photo gallery for the websites

5. Writing and proofreading creative copy

6. Managing brand identity creatives such as marketing collaterals and artworks for cluster and properties

7. Organising corporate and property events

8. Managing brand program

9. Managing partnership program and widen the network of partners

10. Managing key influencer and celebrity endorsement

11. Ensuring Corporate/ Brand CI is applied at all time

12. Ensuring all administrative works are handled and coordinated with relevant departments

KPIs: 

1. Increase of traffics and leads to i-Ascott

2. Increase of engagement for social media’s campaigns

3. Increase of number of qualifying leads to respective platforms

4. Increase of earned media and endorsement

5. Number of successful marketing events

6. Quality of creative artwork

7. Number of signs up for brand program

8. Scores of brand audit