Marketing Executive

JOB DESCRIPTION

Execute Marketing Strategy

-        Implement a strategic integrated marketing communications plan following correlating budget

Manage & monitor communication channels to promote existing products and services

Develop advertising opportunities on ON and OFF channels

-        Communicate with agency, partners to run & optimize the campaigns smoothly.

Content Marketing

-        Managing digital marketing and social media activity across various platforms, including content and advertising tools

Analyze advertisement results comparing to KPI

Brand Management & Awareness

-        Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand

-        Keep current with marketing trends

Together with Marketing Manager, plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings

Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, ETC.)

Event

-        Research and propose event plans (including daily activities, events at the business location)

-        Evaluate and analyze the scale of events to come up with the event preparation processes including content, method, time, budget, ETC.

Check, track and monitor activities from event preparation to completion.

-        Collaborate with internal teams to implement promotional campaigns & events.

-        Other tasks will be assigned by Marketing Manager.