Marketing Executive

Reports To: Sales & Marketing Manager/ General Manager

Job Purpose:
In charge sales & marketing jobs to improve the quality of marketing and image of company as well as company’s products.

Responsibilities:
Marketing’s responsibilities
• Be responsible for all marketing activities at the company.
• Manage website, Facebook and other program/online channels with a structured and professional website, rich and updated contents.
• Create daily qualified and creative contents to post and promote on social networks (Facebook, Instagram, etc.) and monitor engagement (e.g. comments and shares).
• Perform Facebook Advertising Campaigns and monitor Google Analytics reports.
• Develop and implement digital marketing activities which involves:
- On-going improve quality of company’s online platform for marketing purpose
- EDM, Google tools, Facebook, You Tube, Zalo, blogs, forum, mobile devices and other
- Develop and maintain a strategic network and link with websites that target our potential clients
- Develop interactive online activities/campaigns
• Build external relationships and partnerships with potential partners and online players for cooperation initiatives for corporate branding.
• Attend events, fairs to promote products.
• Initiate to identify and update the customer’s trend and needs.
• Do reports about customers’ behavior, channel traffic, etc. on daily/ weekly/ monthly basis.
• Coordinate with other members to create flyers, designs, etc.

Online sales’ responsibilities
• Be in charge of overall Online sales and marketing execution and planning.
• Ensure targeted sales are achieved from Online platform.
• Create product content and ensure the information is up-to-date on the Online channels.
• Create and execute online branding & marketing plan, maintaining quality and freshness of the website, site promotions.
• Initiate and coordinate dispatch once the Purchase Orders are received.
• Analyze past and present promotions and its results on sale.
• Propose suitable promotional offers to generate revenue.
• Do reports about and revenue on daily/ weekly/ monthly basis.

Other tasks will be assigned by Line Manager from time to time.