Marketing Executive

• Work closely with the Marketing Manager and Creative Team to produce suitable artwork and content for L Concepts’ brands’ social media pages, aligned with the monthly content plans.

• Update and manage L Concepts’ social media content plans to meet marketing objectives.

• Execute content for Instagram and Facebook, publishing 5-7 posts weekly, in line with marketing goals and strategies, adhering to the brands’ visual identities.

• Respond to comments and engage with followers on Instagram and Facebook in a timely manner, using the appropriate brand tone of voice.

• Run, analyze, and monitor social media campaigns, measure results, and report findings.

• Devise a clear system to track and analyze social media performance.

• Identify international bloggers and influencers to engage for brand leverage and build a comprehensive influencer database.

• Identify potential new customer segments and propose measurable methods to engage these audiences through social media.

Visual Merchandising (VM):

• Develop and implement monthly visual merchandising plans for retail items, ensuring alignment with brand standards and marketing campaigns.

Content Creation & Analytics:

• Collaborate with internal teams to create engaging content for digital and offline marketing channels.

• Monitor, analyze, and report on the performance of all marketing activities, providing data-driven insights to improve strategies.

• Create weekly and monthly reports on social media performance and emerging industry trends.

Press & Media Management:

• Research, build, and maintain L Concepts’ press and media contact database.

• Monitor and document mentions of L Concepts’ brands in the press, online, and on social media.

Trend Analysis:

• Stay updated on emerging industry trends and technologies, sharing insights in weekly reports.

Event Coordination:

• Assist in planning and executing brand events and activations, ensuring alignment with marketing objectives.