Marketing Manager (Fintech)

Role OverviewWe’re looking for a Marketing Manager who will own BUFF’s brand, user growth strategy, and performance marketing initiatives. This is a hands-on leadership role, reporting directly to the founders, with real influence on product direction, growth decisions, and brand positioning. You’ll also work closely with the Product team to drive user-centric innovation and execute data-backed campaigns.Key Responsibilities:Brand Positioning & Strategy- Develop and refine BUFF’s brand identity across all online and offline channels.- Maintain consistency in messaging, tone, and visuals across touchpoints (app, website, social media, etc.).- Plan and execute brand awareness campaigns that strengthen BUFF’s image in the fintech space.- Identify opportunities for partnerships, PR, and events to expand brand reach and credibility.Market Research & Product Growth- Conduct market research to deeply understand customer behavior, trends, and needs.- Collaborate with the Product team to conceptualize and develop new features or product initiatives.- Contribute to product positioning and go-to-market plans for new launches.User Acquisition & Growth Marketing- Design and manage full-funnel marketing strategies across paid and organic channels.- Manage growth channels including Website, App, Email, SEO, Social Media (Facebook Page, Group, etc.).Data & Performance Analytics- Measure, analyze, and report on marketing campaign performance.- Use tools such as Google Analytics, Firebase, and AppTweak to gain insights and optimize efforts.- Track and improve funnel conversion rates (acquisition → activation → retention → referral → revenue).Leadership & Team Collaboration- Manage and mentor a small but growing Marketing team- Work closely with the founders, Product team, and other stakeholders on cross-functional projects.- Lead weekly planning and monthly performance reviews for marketing initiatives.