Marketing Manager

We are looking for a Marketing Manager to take the lead in developing and executing marketing strategies to increase product awareness and adoption, analyze our competitor’s behavior, identify market trends, and increase our market share. Participate in all marketing activities to promote the company's products, services, and brand image, with the ultimate goal of maximizing profit for the company.RESPONSIBILITIES:• Develop go-to-market plans to best capture market and sales opportunities.• Understand the competitive landscape and be knowledgeable of our competition and how they are positioned in the market and convert into specific, data-led strategic plans.• Analyze marketing trends and strategies to identify new opportunities.• Establish targeted customer and industry partnership networks.• Develop consumer-based marketing and branding strategies.• Integrate user-experience feedback in product updates and innovation.• Incorporate emerging solutions and technological advancements in new products.• Manage and be responsible for all content and activities on social media platforms, mainly Facebook, LinkedIn, Twitter, and the Company website.• Proactively identify and anticipate any technical, business, or organizational issues and actively seek resolution with leadership and peers.• Enhance B2B client engagement via multiple online channels by exploring relevant touchpoints, proposing ideas, and executing PR and advertising plans.• Assist in recruiting and overseeing marketing-related external vendors.• Collaborate with other internal departments, namely Production, HR, and IT, to ensure timely support if needed and smooth workflow throughout the company.• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis...• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.