Marketing Manager

Marketing Program Management (70%)
Develop and Manage the marketing program to promote Kyanon Digital as a thought leader in the industry:
Thought Leadership Program: Oversee the content development and communication channels. Manage the editorial calendar, content strategy and promotion of strategic content assets (blogs, articles, social media, ETC).
Event Marketing: Develop the event strategy and manage the coordination of Professional Conferences and Trade Show (Exhibits and Sponsorships), Networking Events as well as related organizational memberships/benefits. Also, manage local sponsorships accordingly
Lead Generation: Drive integrated campaigns to generate and nurture leads through social media advertising, SEO/SEM, email, referrals, and other channels. Utilize marketing automation (Odoo/Hubspot) to execute. Analyze spend and return on investment for all digital marketing levers.
Social Media: Manage and grow the company’s social media profiles and presence
Budgeting: Manage the marketing team’s budget & forecast.
Brand Communications (30%)
Brand Ambassador: Be the regional brand champion - communicate our positioning, narrative, image and overall strategy. Support evolution of the brand with messaging and stories that are clear, flexible, and adapted to our clients and partners
Communicate value propositions through a variety of mediums, including the website, overview presentations, brochures, scripts, ETC.
Research, evaluate and understand the industry, the market where the business aims to grow
Internal communication – manage and create materials for internal communication (eg. internal newsletter), organize internal monthly events
Marketing Collaterals – oversee the production of marketing collaterals for the organization.