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Mô Tả Công Việc
* About DopeSkillDopeSkill is a global eCommerce brand with its primary market in the United States, operating under the Insights group of companies.We specialize in bold, expressive streetwear for Gen Z youth — especially Black students and young creators — who view fashion as a voice for identity, culture, and community.With offices in the U.S. and Vietnam, DopeSkill is growing rapidly through a community-first marketing strategy, driven by powerful content, creator partnerships, and a unique brand spirit.* Key Responsibilities• Lead the development and execution of overall marketing strategies for the U.S. market.• Oversee and coordinate cross-functional efforts across influencer, content, paid media, email marketing, SEO, and affiliate.• Plan and launch integrated campaigns for product collections and brand storytelling.• Analyze performance metrics and customer insights to optimize strategies and budget allocation.• Collaborate closely with Product, Design, and Sales teams to ensure message consistency.• Manage and mentor the marketing team; assign tasks and monitor individual performance.• Work directly with the CEO to shape medium- and long-term brand direction.• Propose and manage marketing budgets across all key channels.• Track KPIs including marketing-driven revenue, CAC, ROI, CPA, engagement rate, email open & click rates.
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Yêu Cầu Công Việc
* Experience & Skills:- 3–5 years of experience in marketing, ideally in eCommerce, fashion, lifestyle, or U.S. consumer markets.- Proven ability to manage a marketing team of 3–5 people.- Solid knowledge of influencer marketing, social media, paid ads (Meta, TikTok, Google), content strategy, email marketing, and affiliate systems.- Strong analytical thinking with the ability to assess campaign performance based on KPIs.- Strategic mindset with hands-on ability to execute and optimize across multiple channels.* Language Proficiency:- Minimum IELTS 7.0 or equivalent English certification is required.- Strong written and verbal English skills for communication, meetings, and presentations in an international environment.* Education:- Bachelor’s degree in Marketing, Communications, Business, Economics, Languages, or related fields.- Preference for graduates from top universities such as:- Foreign Trade University (FTU)- National Economics University (NEU)- Diplomatic Academy of Vietnam (DAV)- Hanoi University (HANU)- or international equivalents.* What We Offer- Competitive salary and performance bonuses.- Opportunities to lead global campaigns for a fast-growing U.S. streetwear brand.- Creative, youthful, open-minded culture with global exposure.- Autonomy to experiment, launch new initiatives, and influence brand strategy.- Clear career path toward Head of Marketing or Brand Director.- Full access to tools, resources, and budget to support your execution.* How to Apply:Send your CV via VietnamWorks with the subject:APPLICATION – Marketing Manager – [Your Full Name]* Office Location:Insights Office – Floors 2 & 3, Century Tower, Vinhomes Times City, 458 Minh Khai, Hai Bà Trưng, Hanoi, Vietnam
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Hình thức
Full-time
Mức lương
Thỏa thuận
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