Marketing Manager

1. JOB OBJECTIVEExecute integrated marketing activities to build the company’s brand, support business operations, and develop the market in the construction industry.2. KEY RESPONSIBILITIESa. Branding & Communications• Responsible for design-related tasks such as developing brand identity, brand strategy• Provide direction for content and visual style across communication channels such as: Website, Fanpage, Zalo OA, LinkedIn, etc.• - Manage and regularly update the company’s website and social media platforms.• - Support the organization of events such as seminars, trade fairs, construction exhibitions, ground-breaking ceremonies, and inaugurations.b. Online Marketing• Plan and execute advertising campaigns (e.g., Facebook Ads, Google Ads…).• Optimize website content for SEO and enhance search visibility for construction services.• Coordinate with the technical team to showcase key projects and highlight accomplishments.c. Offline Marketing• Assist in designing sales materials such as company profiles, brochures, catalogues, and posters.• Manage and oversee the printing of all marketing and sales support materials.d. Market Research & Analysis• Collect market data related to the construction industry, competitors, and industry trends.• Regularly update both domestic and international design trends to ensure the highest effectiveness of design outputs.• Analyze and evaluate the performance of executed marketing campaigns.