Marketing Manager (Oncology)

Develop and implement trade marketing strategies: - Work closely with the sales teams to develop comprehensive trade marketing strategies aligned with overall business objectives. - Identify target audiences and create tailored marketing campaigns to maximize reach and impact.Promotional event planning and execution- Take charge of planning, organizing, and executing promotional events, seminars, conferences, and other trade shows. - Collaborate with cross-functional teams, including sales, marketing, and medical, to ensure seamless coordination and successful event outcomes.Relationship management with doctors and healthcare professionals: - Manage and nurture relationships with our extensive network of doctors and healthcare professionals. - Provide them with necessary marketing collateral, educational materials, and product information to enhance their understanding and promote product adoption. - Leverage strong interpersonal skills to build rapport and trust with key stakeholders.Sales support: - Collaborate closely with the sales team to provide effective marketing support. - Develop sales enablement tools, such as presentations, brochures, and product samples, to facilitate sales efforts. - Monitor and analyze sales data to identify areas for improvement.Market research and competitor analysis: - Stay updated on market trends, customer insights, and competitor activities. - Conduct market research to identify new opportunities, analyze competitors' strategies, and make recommendations for continuous improvement. - Utilize data-driven insights to shape marketing campaigns and enhance market positioning.Budget management: - Develop and manage the trade marketing budget effectively. - Monitor expenses, track ROI, and optimize trade marketing activities to ensure cost efficiency and effectiveness. - Provide regular reports and analyses on trade marketing performance to management.Collaboration with internal and external stakeholders: - Collaborate with internal teams, including marketing, sales, medical, and operations, to align trade marketing efforts with broader business objectives. - Build and maintain relationships with external partners, agencies, and vendors to leverage their expertise and resources when necessary.