Marketing Specialist

Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns (social media, events, etc.). Coordinate with internal teams (sales, design, product) and external vendors to ensure timely delivery. Digital Marketing: Manage social media platforms (LinkedIn, Instagram, Twitter, Facebook) to engage audiences and grow followers. Optimize SEO/SEM strategies and manage PPC campaigns (Google Ads, LinkedIn Ads). Create and schedule email marketing campaigns (newsletters, nurture sequences). Content & Creative: Develop compelling marketing content (blogs, social posts, videos, brochures) aligned with brand guidelines. Collaborate with designers on promotional materials and digital assets. Analytics & Reporting: Track KPIs (ROI, CTR, conversion rates, lead generation) using tools like Google Analytics, HubSpot, or CRM systems. Prepare performance reports and recommend data-driven optimizations. Market Research: Analyze industry trends, competitor activities, and customer insights to identify growth opportunities. Brand Management: Ensure consistent brand messaging across all touchpoints.