Marketing Team Leader

The marketing team leader performs various functions, including coordinating the marketing, sales, and business development tasks in the organization, working through and with a small team of marketing specialists.

Their major tasks, duties, and responsibilities that commonly make up the job description of marketing team leaders are listed below:

• Plan and supervise marketing campaigns, including online and offline activities such as OOH, events, activations, promotion, co-marketing, content marketing, etc.
• Lead Corporate Marketing and PR efforts to improve brand awareness and brand trust
• Create brand and product positioning and messaging for online and digital marketing products, services, and solutions
• Conduct user research and survey campaigns to enrich user data and insights
• Assists in training and supporting sales team and partners to articulate brand and product positioning
• Coordinate product marketing initiatives from brainstorming to execution
• Work collaboratively across departments to ensure the implementation of integrated strategies
• Other tasks as assigned by Line Manager