Media Planner

Founded in 1994, Dat Viet VAC is Vietnam’s first privately-owned media and communication agency. Positioned for the 4.0 industrial revolution, the group has evolved from a media giant into the largest media entertainment technology company in Vietnam, with multiple platforms optimized for data management of transmedia content that is capable of reaching and collecting data from 95 million Vietnamese.

Leading the national market share, Dat Viet VAC continues to aggressively invest in M&A and new businesses to build a world class digital Vietnamese culture economy to complement our three key core business pillars:

Communication Services: connects brands to audiences with creative initiatives, brand architects, strategic media planning and buying, and Ad Tech for next-level digital media targeting.

Content Provision: possesses the largest independent content library that creates, acquires, and distributes International and Vietnamese content via multiple platforms, as well as manages the country’s largest portfolios of influencers, creators, KOL and celebrities.

Media Ownership: invests, operates and builds community with a network of TV channels; a 4.0 digital media platform with a video social network, MPN, and OTT with views over 1 billion; a network of out-of-home properties, as well as, a network of digital communication hubs across the nation to deeply engage the Vietnamese community.