[Melia Vinpearl Central Vietnam] - Cluster Marketing Executive (Based in Danang)

• Develop and execute social media content plans aligned with hotel campaigns, promotions, and seasonal activities.
• Create, coordinate, and schedule content across platforms (Facebook, Instagram, TikTok, etc.), including captions, visuals, reels, and short-form videos.
• Stay updated with social media trends, emerging formats, and platform algorithms to ensure timely and relevant content.
• Proactively propose trend-driven content ideas while maintaining brand standards.
• Monitor engagement, reach, and performance metrics; optimize content strategy accordingly.
• Manage community engagement and support reputation management in coordination with relevant teams.

B. Content Creation & Production

• Coordinate and oversee hotel photo and video shootings.
• Work with designers and agencies to produce high-quality digital assets.
• Ensure visual and content consistency in line with brand guidelines.
• Utilize relevant creative tools (Canva, CapCut, Premiere, basic motion tools, AI-assisted tools) for content optimization.
• Adapt global brand content into localized, market-relevant executions.

C. Hotel Commercial & Operational Alignment

• Work closely with hotel operations teams (F&B, Rooms, Spa, FO, etc.) to ensure marketing activities support business needs.
• Support execution of marketing activities at the hotel (events, media stays, influencer visits, shootings).
• Assist in establishing and communicating clear USPs for each hotel.
• Ensure hotel collaterals and materials comply with brand standards.

D. Planning & Reporting

• Participate in strategic hotel marketing planning.
• Monitor competitors, market trends, and sales data to support strategic decisions.
• Compile performance reports (KPIs, ROI, digital performance) for management review.
• Support monthly commercial review meetings with relevant marketing insights