Performance Marketing/ Digital Marketing

Synthesize business goals into achievable digital metrics to develop cross-channel digital marketing campaign strategies for both B2B and B2C clientsManage all areas of digital marketing & social media distribution, engagement and responseLead and manage paid media strategy (social media, paid search engine, display, retargeting) for various channels to build brand awareness, generate sales and qualified leadsDefine, analyze and optimize on important metrics for paid media performance. Set goals, track, and present digital campaign reports ensure delivery and optimizations for maximum ROIStay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with team on new ideas, tactics to bring the most effective ads to marketDefine and build segmented target audiences based on customer/user insight and dataMonitor analytics, audience sentiment, social media trends, brand awareness and online reputationTrouble shoot and provide solutions for social media platforms as neededResearch Facebook Groups for business supportOther duties as assigned