Performance Marketing Specialist (Paid Ads)

1. Campaign Strategy & Management- Develop and implement PPC campaigns on platforms such as Google Ads, Bing Ads, TikTok, Meta, and LinkedIn, aligning with company goals and target audiences.- Conduct thorough keyword research to identify high-value keywords for effective targeting.- Create compelling ad copy and coordinate with designers for engaging visuals that meet platform guidelines.- Collaborate with web designers to optimise landing pages for higher conversion rates.2. Performance Analysis & Optimisation- Monitor campaign performance metrics like CTR, conversion rates, and ROAS, making adjustments to optimise results.- Conduct A/B testing on ad elements and landing pages to identify the best-performing strategies.Prepare performance reports with actionable insights and recommendations for future campaigns.3. Budget Management- Manage PPC budgets efficiently, ensuring optimal allocation to maximise ROI.- Track daily spending to stay within budget while maintaining campaign effectiveness.4. Research & Continuous Learning- Stay updated on industry trends, competitor activities, and platform innovations to refine strategies.- Explore and integrate new tools or techniques to enhance campaign efficiency and results.5. Collaboration & Communication- Work with SEO, content marketing, and social media teams to ensure cohesive online marketing efforts.- Communicate campaign updates, insights, and recommendations effectively to stakeholders and align with overall business objectives.6. Technical Proficiency & Tools- Utilise tools like Google Analytics, SEMrush, Google Ads Editor, and other digital marketing platforms to manage campaigns and analyse data.- Set up tracking codes, conversion pixels, and custom audiences for accurate performance measurement and reporting.