Performance Marketing Team Lead (Up-To $7.000)

ABOUT THE ROLECrossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.As our Digital Marketing Lead, you will work closely with our performance marketing managers and specialists to improve campaign performance and optimize for conversions. Your main focus will be on applying advanced technical strategies, troubleshooting, and data analysis to enhance the effectiveness of Facebook campaigns aimed at driving purchases. Your experiences will be instrumental in mentoring team members, helping them grow their technical skillset, and ensuring the team achieves best-in-class results with Facebook Ads.WHAT YOU WILL DO1. Campaign Optimization:Implement conversion-focused campaigns on Facebook to drive revenue and optimize profitAnalyze campaign performance data, identifying opportunities for ROAS improvement and ad creative optimization.2. Technical Implementation and Experimentation:Lead R&D efforts for testing new Facebook features, bidding strategies, and advertising techniques to enhance campaign performance.3. Mentorship & Skill Development:Mentor performance marketing specialists on technical skills, best practices, and new methods to optimize campaigns for purchase conversions.Provide training and guidance to team members on using Meta’s ad tools and data analysis techniques.Help the team adopt new Meta tools and optimization strategies to stay ahead of platform changes and maximize campaign impact.4. Teamwork & CollaborationAnalyze performance data and collaborate with the team to adjust campaigns and optimize for higher conversion rates.Collaborate with creative teams to ensure ad creatives align with the technical requirements for conversion-focused campaigns.