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Mô Tả Công Việc
I. KEY JOB DUTIES• Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV, and ROI (A/B testing, targeting, creative performance, marketing messages, etc.)• Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data.• Generate detailed spending, and performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders.• Collaborate effectively with multiple internal teams (creative design, marketing, product).• Stay up to date on the latest industry trends, and emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks.
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Yêu Cầu Công Việc
KNOWLEDGE:• Definition of metrics and their relationship in analyzing digital ad campaigns• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)• Fundamental concepts of Marketing & Business• Experience in creative production or marketing idea pitching• Fundamental concepts of ASOSKILL:• Good at mathematics• Fluent in English (daily interactions with international partners)• Advanced Excel skills• Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.• Experience in using marketing tools• Experience in using project management tools & framework• Experience in using tools to analyze dataABILITY:• Logic & analytical thinking• Self-learning skill• Manage to deliver results in the timely manner• Creative and independent in problem-solvingATTITUDE:• Data-driven mindset• Carefulness and detail-oriented• Eager to learn and ready to apply new knowledge/skills• Optimize and automation mindset• Passionate in the gaming industry and digital marketing• Highly self-motivation and self-management
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Hình thức
Full-time
Mức lương
Thỏa thuận
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