Performance Marketing / User Acquisition (All Levels, Mobile Game Industry)

KNOWLEDGE:• Definition of metrics and their relationship in analyzing digital ad campaigns• Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, ...)• Fundamental concepts of Marketing & Business• Experience in creative production or marketing idea pitching• Fundamental concepts of ASOSKILL:• Good at mathematics• Fluent in English (daily interactions with international partners)• Advanced Excel skills• Experience setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.• Experience in using marketing tools• Experience in using project management tools & framework• Experience in using tools to analyze dataABILITY:• Logic & analytical thinking• Self-learning skill• Manage to deliver results in the timely manner• Creative and independent in problem-solvingATTITUDE:• Data-driven mindset• Carefulness and detail-oriented• Eager to learn and ready to apply new knowledge/skills• Optimize and automation mindset• Passionate in the gaming industry and digital marketing• Highly self-motivation and self-management