Product Category Manager

Thông tin công tyCÔNG TY TNHH JAPFA COMFEED VIỆT NAM-CHI NHÁNH LONG AN- Địa chỉ: Ấp 2, xã Nhựt Chánh, huyện Bến Lức, tỉnh Long An1. Product Portfolio Strategy• Own and manage the pork/poultry feed portfolio.• Define product positioning and differentiation strategies.• Lead product lifecycle planning, including launch, upgrade, and phase-out.2. Market & Customer Insights• Analyze market trends, customer needs, and competitor offerings.• Identify opportunities for product innovation and value creation.• Collaborate with Sales & Marketing to refine customer segmentation.3. Pricing & Profitability• Provide input into pricing strategies and margin optimization.• Partner with Commercial Excellence and Finance BP to align cost and value.• Monitor product performance and recommend adjustments.4. Lead Strategy & Solution Design• Design solutions for Feed-only and Feed + Offspring customer segments.• Define lead generation strategy (target profiles, messaging, campaign objectives).• Collaborate with Market Insights and Commercial Excellence to refine targeting.5. Cross-functional Collaboration• Work with R&D, Feed Formulation, QA, and Production for product development.• Support Marketing Operations in campaign planning and execution.• Partner with Sales Enablement for product training and tools.