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Mô Tả Công Việc
- To develop and implement the product strategy to ensure the achievement of objectives inaccordance with the plan.
- To deep understanding of the brand, the specialty care industry, how to effectively engage HCPs, and identify market opportunities for the product.
- To lead and collaborate with other functions to ensure new product launch excellence and to drive cross functional alignment.
- To monitor, analyze, and evaluate product performance and customers’ feedback to generate new product ideas, to meet customers’ needs and unmet needs.
- To work with Medical Affairs and Training Managers to ensure sales team are capable to execute case-based approach and other specialty care skill set.
- To execute Multi Channel Marketing (MCM) as part of better sales force effectiveness and HCPs’ engagement.
- Manages product portfolio and contributes to the implement of marketing strategies towards both new and existing products
- Organizes and plans marketing activities including launching new product, promotion, orcommunication aspects to raise brand awareness and leverage sales
- Assists in the preparation of pricing strategy and handles issues related to product specifications, quality and delivery schedule
- Involves in planning and execution of products and business-related events and training
- Identifies market requirements for current and future products by conducting market research/competitive analysis (including trend awareness, price points, new product concepts, global packaging, etc.)
- Arranges special events e.g. seminar, booth exhibition for making understanding about drug information to customer.
- Provides product knowledge consultation, product presentation and product training to customer and sales team.
- Builds and maintains good relations with opinion leader and key customer.
- Supports sales team to achieve sales target.
Yêu Cầu Công Việc
- Graduated in Pharmacy Plus MBA would be an advantage.
- At least 3-4 years of experience in pharmaceutical experience in Generic Industry. Specifically in Neurology, Psychiatric and Cardiology segment.
- Impressive good communication and interpersonal skill
- Experience to leverage
- Have strong leadership and people management skill.
- Able to work independently with result-oriented and collaborate effectively.
- Equally strong is strategic thinking and product management.
- Strong execution of work and proven collaborative working (Internal & External stakeholders) for results.
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