Product Marketing – Audio Visual Products

The Product Marketing’s roles & responsibilities include, but not limited to the following tasks:1. Sell-in / Sell-out management• Analyze & manage sell in/out progress and program• Follow up sales performance, COI & propose the solutions• Develop the ideas to push sales and evaluate program effectiveness2. Channel Management• Manage channel and price• Develop & manage oriented program for each channel• Review account plan & performance monthly/quarterly3. Supply check• Co-ordinate with Demand Planning team to check & calculate forecast, to ensure no shortage• Manage long-term inventory4. Pricing:• Analyzing competitors’ price & specs• Price positioning, setting & registration5. Market sensing: Cooperate with Marketing PIC in:• Monitoring sell-out program of competitors• Developing counter-attack plans for competitors’ programs (nationwide & by channel)• Finalize quantity, budget and other sales related issues (eg. Compensation quantity/scheme) for Marketing PIC to develop promotion plan