Product Marketing Communication Specialist

ATL activities:• Manage product information in Panasonic website, Facebook and other owned media channels• Work directly with agencies for ATL/Digital campaign plan for each request from Product Marketing or from Marcom proposal. Monitor, optimize all campaign activities to achieve KPIs• Work with Product Marketing for category survey or customer studying activities• Monitor social listening tools to update all activities of competitors and propose countermeasuresBTL activities:• BTL activities for small products (event, activation, showcase, premium, etc.)• Work with Product Marketing to develop marketing direction and target for BTL activities• Develop, monitor, optimize all BTL activities to achieve KPIs• Cooperate and support key dealers for their BTL activities at shopOther jobs:• Promote gift purchase and manage with warehouse-in• Promote legal documents• Contract and payment, other paperwork• Prepare, monitor, update content, images of Panasonic products/ promotion information on dealer sites