Mô Tả Công Việc
We are committed to building a workplace that values Diversity, Equity, and Inclusion (DEI), where every individual is respected and has the opportunity to growWHAT WILL YOU DO WHILE YOU WOW WITH US?JOB OBJECTIVE:• Be responsible for the comprehensive management of Product and Marketing activities for the Karcher brand in Vietnam, including product development, developing Marketing strategies (with a focus on digital), and implementing sales support activities (Trade Marketing) to drive revenue growth, market share, and brand awareness across both B2B and B2C channels.• Act as a bridge between regional product management and Karcher Vietnam.• Ensure that roadmaps are implemented according to the needs of Karcher Vietnam and are aligned with regional and global strategies.• Drive and promote sales and product training initiatives.KEY RESPONSIBILITIES:1. Product Management• Manage the product portfolio: plan the product lifecycle, propose new product imports, and phase out ineffective products.• Analyze the market, competitors, customer needs, and trends to propose suitable product strategies for each segment (B2B & B2C).• Work with the regional team or suppliers to select products that are suitable for the Vietnamese market.• Collaborate with Sales and Training teams to provide product documentation and training for the sales force, dealers, or partners.• Develop unique positioning, USP, and differentiated communication messages for each product line.• Work with relevant departments to propose pricing strategies.• Pricing: Ensure competitive local pricing that aligns with regional guidelines.• Distribution: Ensure that products are introduced to the most promising partners and sales channels.• Provide comprehensive analytical capabilities to generate reports and offer insights on sales, services, marketing, and e-commerce performance.2. Digital Marketing (Key Focus)• Plan and execute digital marketing campaigns tailored to each product line and segment (B2B/B2C).• Manage digital communication channels: Website, SEO/SEM, Social Media (Facebook, YouTube, TikTok, LinkedIn...), Google Ads, Remarketing, etc.• Collaborate with agencies/digital teams to develop content, optimize ads, and track campaign effectiveness.• Manage the digital marketing budget and report ROI for each channel.• Propose and implement CRM, automation, and email marketing strategies (especially for B2B customers).• Analyze user behavior data and measure digital activity performance to recommend improvements.3. Trade Marketing• Support the development and implementation of promotional programs, POSM, and activations at retail outlets or showrooms.• Collaborate with the Sales team to plan displays, promotions, and sales support activities for each distribution channel (Modern Trade, GT, dealers).• Support product training and organize mini-workshops or customer events for B2B clients.• Monitor and evaluate the effectiveness of trade marketing programs.4. Brand Management & Marketing Strategy• Work with the regional/global marketing team to ensure the Karcher brand strategy is mplemented in line with guidelines.• Oversee the use of visuals, content, and branding guidelines in the Vietnamese market.• Develop strategic marketing ideas that are locally relevant and aligned with regional cooperation.• Take responsibility for marketing budgets (planning and spending control).• Train and manage team members effectively.OUR KÄRCHER WOW PACKAGE:• Competitive salary.• Full insurance coverage as per legal regulations.• Opportunity to work in a professional, dynamic environment with career advancement potential.• Continuous training to enhance skills and product knowledge.• Other welfare policies as regulated by the company.
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Yêu Cầu Công Việc
IT WOULD BE WOW IF YOU WOULD BRING THIS IN:• Passionate about cleaning products, with solid expertise in product management and a thorough understanding of all aspects of marketing communications.• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.• At least 5 years of experience in Product Management & Marketing, preferably with management experience and a background in consumer goods/tools/equipment or industrial products.• Strong experience in Digital Marketing, especially performance marketing.• Understanding of B2C consumer behavior and B2B purchasing processes.• Proficient in data analysis and budget management.• Excellent teamwork, communication, presentation, and negotiation skills.• Proficient in English (mandatory).• Prefer candidates with experience working in multinational environments.
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Hình thức
Full-time
Mức lương
Thỏa thuận
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