Product Marketing Senior Executive

1.1: PRODUCT MARKETING• Market analysis (demand/segmentation/competitor/trend...) to get understanding for product development, target customers, target markets• Product introduction management: Creative idea/Planning/Communication/Execution....• Marketing plan & execution follow up• PSI management: manage supply & sales performance to achieve plan• Planning capability for total business unit (since product development till after sales service & built loyalty)• Strategic mind to understand business overall to find out opportunities as well as prevent risk in advance1.2: SPECIAL MARKETING CHANNEL (Ecommerce/ Project sales D2C/D2B/B2B...)• Manage daily tasks to reach biz target• Follow up & manage PSI (purchase, sales, inventory)• Manage MKT activities actively (promotion/event ...) to build up channel & finding biz opportunities• Cooperate with sales team, management team to build up procedure and manage it properly• Research & analyze market, consumers ... to identify opportunities for promotion and growth• Able to manage overall effectiveness of MKT activities with return on investment point of view