Product Marketing Specialist for Home Audio Video (3rd Party contract)

About the Role- Analyze the HAV market size and estimate future demand.- Monitor monthly forecast process of HAV by product & key dealers.- Promote Sony HAV and gather Product feedback from market and customer.- Provide continuous, constructive feedback to salespeople.- Check and control products prices and promotion campaigns.Audio dealers cultivation- Build Dealer Relationships: Strengthen partnerships with key audio dealers through regular check-ins and support.- Training: Provide product and sales training to improve dealer knowledge and sales performance.- Sales Monitoring: Track dealer performance, set sales targets, and identify areas for improvement.Supply Chain OperationEnsure smooth supply chain operation by:- Communicate with factory and relevant team to secure supply timely.- Arrange domestic supply chain with logistics team.- Ensure healthy stock days as per level of dealers & product.BTL Management- Create training asset for Promoters to enhance their knowledge about HAV.- Be in charge of channel visibility: Collaborate with Retail team to enhance store visual and merchandising materials to ensure consistent look and feel across channels.- Develop and monitor effectiveness of merchandising items & propose improvement ideas to help increase sellout.Operation & KPIs Management- Responsible to complete getting licenses for each promotion.- Working with procurement team and external vendors to settle promotion scheme.- Monitor weekly sell-out/sell-in by model to have quick responses to the market/timely action plans to improve sellout as well as achieve monthly sell-in plans.