Route-To-Market Strategy Supervisor

Position Title: RTM Strategy SupervisorFunction: Route-to-marketSub-function: ExpansionDirect reports to: RTM Strategy ManagerKey contacts:- Internal: Vietnam Commercial team, SEA & Global expansion, Sales, IT, Procurement.- External: Suppliers & AgenciesKey Responsibilities:- POC mapping, cluster sizing and prioritizing- Lead POC verification process (including POC size, segmentation & sub channel) and consolidate relevant data from internal - resource and external platforms for commercial purpose.- Access full competition landscape and customer data and provide input for route to market including MCP build up; key account winning and stronghold planning.- Define key cluster to win in term of geography, channel, or customers’ group- Stronghold planning, implementing, and tracking for sustainable growth and expansion.- Build, implement and monitor Customer Service toolkit, Sales Operations toolkit applied by regions nationwide.- Participate in field check activities to check POC's performance, collect market input.- Monitor POC's satisfaction via NPS system, collaborate with internal key contacts on POC’s satisfaction improvement.- Build up data structure, data credibility; data science for continuous improvement with fact & figures.Distributor Partnership- Revenue Analysis: Assess sales performance, distributor margins, and rebates.- Cost Breakdown: Examine direct and indirect costs, including logistics, warehousing, and administrative expenses.- Profitability Metrics: Track gross profit, net profit, and return on investment (ROI) for distributors.- Variance Analysis: Identify deviations from budgeted targets and investigate root causes. Cost Optimization Action- Performance Benchmarking: Compare distributor performance across regions and industry to identify the best practices.- Partnership Restructuring: Optimize contracts and terms based on performance and profitability.- Technology Integration: Use data analytics and digital tools to enhance visibility into sales, costs, and efficiency.Market Expansion: Identify high-growth areas and adjust distributor coverage to maximize reach.