Sales Director

Population Services International (PSI) is currently recruiting personnel for a to-be established entity within the healthcare sector.Job summary:The Sales Director will play a pivotal role in establishing and growing Viya’s presence in Vietnam. This role combines strategic commercial planning with hands-on execution in a startup-style environment, where the successful candidate will be resourceful, entrepreneurial, and comfortable working with limited resources and a small team.The role focuses on driving sales performance through pharmacy and OTC channels, executing go-to-market plans with distributors, and ensuring product availability and visibility. The Sales Director will work closely with regional and cross-functional teams to deliver growth and build strong foundations for future scale.Key responsibilities include:Commercial Strategy and Execution• Develop and implement sales strategies to achieve revenue targets and market share growth.• Analyze market trends, customer needs, and competitor activities to identify expansion opportunities; foster relationships with key customers and negotiate contracts for long-term partnerships.• Work closely with marketing team on product portfolio to identify and develop new business opportunities and innovative go-to-market strategies.• Analyze revenue growth; monitor profit margins and ensure annual sales targets.• Be responsible for sales forecasts, both short and long term.Sales and Distribution Management• Lead and coordinate distributor sales reps and a small local team to achieve sales target for Viya sales team and distributors.• Work closely with Finance to develop an effective trade promotion and incentive programs in line with the annual approved budget.• Develop, monitor the operating budgets in a cost-effective manner e.g. sales, distribution, travel and trade marketing schemes.• Develop and maintain the relationship with Distributors/Sub-distributors to ensure the availability of products for market needs.• Oversee inventory management to ensure stock balances that help identify and avoid potential stock outs and/or products’ expiration.• Seek opportunities to reduce costs and maximize return wherever possible.Stakeholders Engagement:• Represent the organization to local/international businesses/governments for ensuring the balance between profitability and social impact.• Work closely with cross functional teams and with all stakeholders (external / internal).• Develop and maintain strong relationships with key trade customers.• Conduct periodic visits to key customers with sales team to timely identify operational gaps – if any to maximize operational efficiency.Operational Efficiency & People Management:• Oversee local sales team performance and ensure their adherence to Viya’s policies and guidelines.• Recruit and mentor sales team members focusing on a culture of high-performance, accountability, innovation, and client focus.• Support change management processes to adapt to innovative technologies and approaches.Performance Measurement & Reporting:• Monitor and report key performance indicators (KPIs) for both sales and distribution activities.• Work closely with the supervisor on sales target achievement, sales growth, distribution coverage, trade campaign activities, inventory management etc.• Periodically analyze work performance of sales team, trade activities, competitor’s intelligence, and operation expenses for continuous improvement.