Sales Manager (MICE/Events Planner) - Quản lý kinh doanh (chuyên mảng MICE/ Events Planner)

The Sales Manager – MICE/Event Planner is responsible for driving event-related business opportunities, building strong relationships with corporate and event clients, and maximizing revenue across Meetings, Incentives, Conferences, Exhibitions, and social functions.

This role requires a strategic, detail-oriented professional who excels in client service, event planning coordination, and proactive sales activities to represent Mövenpick’s premium hospitality service.

2. Key Responsibilities

A. Planning & Organizing

• Plan and execute sales trips, trade shows, exhibitions, and MICE promotional events as directed by DOSM
• Arrange site inspections, venue show-rounds, and host familiarization trips for potential MICE clients.
• Coordinate closely with Event Management Team for pre- and post-event meetings to ensure smooth operations
• Develop and maintain a strong database of MICE clients for future business opportunities.
• Ensure selling strategies and rate guidelines are strictly followed during negotiations.

B. Operations

• Maintain minimum weekly sales activities (approx. 25 client calls/visits, 2 client entertainments)
• Solicit and service MICE groups, including corporate meetings, product launches, weddings, and large-scale events.
• Prepare proposals, negotiate contracts, and close business for meetings and events.
• Work closely with Events Management, F&B, Front Office, and Banquet teams to ensure seamless execution.
• Attend the start of key events for accounts handled to ensure client satisfaction
• Respond to all business inquiries within 24 hours
• Identify new prospects, conduct competitor research, and develop sales action plans for existing and potential accounts.
• Provide sales leads for other Mövenpick hotels when appropriate.
• Monitor account performance, revenue, and market trends; share intelligence with DOSM

C. Client Relationship Management

• Build strong, positive relationships with corporate clients, event planners, wedding organizers, and travel trade partners.
• Maintain updated client profiles, event histories, and contact databases.
• Conduct Thank-You calls and letters after events, ensuring post-event follow-up and future business development

D. Administration

• Submit weekly sales activity reports and event progress updates to DOSM
• Ensure all account information, contracts, and communication are accurately maintained in the CRM system.
• Prepare forecasting, sales reports, and pipeline updates when required.
• Attend departmental briefings, sales meetings, and communication updates.