Senior Brand Marketing Executive

We are seeking a Senior Brand Marketing Executive for HouseNow Vietnam, located in Thanh Xuan District, Hanoi. In this role, you will hold a key position in shaping and executing the brand's marketing strategies.Defining the the brand's positioning in the market to develop a comprehensive brand strategy that aligns with the company's overall marketing goalsPlan and manage brand marketing campaigns across various channels like digital marketing, social media marketing, public relations,... to increase brand awareness and engagement.Ensure consistent brand messaging and communication across all marketing channels to build brand equity and loyalty.Conduct market research to understand consumer insights, market trends, competitor activities and use data-driven insights to optimize marketing strategies.Track and analyze the performance of marketing campaigns, measure brand awareness and report on progress towards brand goals.Continuously monitor competitor activity and market trends to identify opportunities and threats to the brand.Manage the brand marketing budget effectivelyCollaborate with cross-functional teams, including creative, product, sales,... to ensure brand consistency and alignment across all marketing initiatives