Senior Expert, Corporate Communications

Job ObjectiveThe job holder planning the overall strategic communication for PR activities according to the corporate orientation.- The job holder develop an inspirational communication plan and route to spread the bank's brand value to the public and employees.- The job holder ensure the communication contents to the public and staff are made consistent and accurate with the strategy, brand and core values of the corporate- The job holder manage and implement annual communication plans, activities and content according to the approved functions, tasks and budget..Key Responsibilities1. Plan a brand-oriented strategic communication- Develop public relations, manage mass communication channels to the press and effectively implement theproactive communication strategy.- Build brand position across domestic and international media throughout international conference, medial partnership and awards strategy- Responsible for conveying brand related messages consistently.- Develop strong relationships with the regional press to promote the brand and spread the brand's position in the mass media.- Maintain and develop regular and continuous relationships with media units and influential media experts inthe field.- Manage the implementation of corporate communication campaigns, including measurement, reporting andimprovement recommendations2. Plan and implement media risk management- Develop a communication risk management plan in the overall corporate communication strategy.- Quickly and promptly detect arising risks that adversely affect brand reputation and brand.- Develop and implement the best solutions to arising situations, minimizing communication risks that mayoccur.3. Operations and budget management- Develop and manage the unit's operating budget plan.- Management of enterprise communication data information and communication database building activities