(Senior / Lead) Digital Marketing

We are looking for a Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our digital marketing campaign.
Responsibility
• Assist in the formulation of strategies to build a lasting digital connection with users
• Launch optimized online adverts through Google Adwords, Facebook ETC. to increase company and products/ awareness
• Be actively involved in SEO efforts (keyword, image optimization ETC.)
• Prepare online newsletters and promotional emails and organize their
distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web
analytics tools (Google Analytics, WebTrends ETC.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors