Senior Marketing Executive – IT Outsourcing Lead Gen & Branding

About the RoleThe Senior Marketing Executive at iTechwx plays a key role in driving our marketing performance, with a strong focus on lead generation, brand awareness, and customer engagement. This role requires a data-driven marketer who is hands-on, strategic, and capable of executing campaigns end-to-end across digital channels.You will:1. Lead Generation (Primary Priority)• Plan, execute, and optimize lead-generation campaigns across digital platforms (LinkedIn, Meta, Google, Email, SEO, etc.).• Build and manage marketing funnels to acquire qualified leads for key business units.• Develop content and assets that improve conversion (landing pages, ads, gated content, nurture email sequences).• Track, analyze, and report on lead performance; propose ongoing improvement strategies.• Collaborate closely with Sales/BD to ensure lead quality aligns with target profiles.2. Brand Awareness & Customer Engagement• Strengthen iTechwx brand visibility across digital platforms.• Manage and grow social media channels with creative, engaging content.• Coordinate PR activities, media outreach, and brand campaigns.• Support internal communications and employer-branding initiatives when needed.• Monitor market trends and competitors to refine messaging and positioning.3. Campaign Management & Execution• Build integrated marketing plans that connect paid, owned, and earned channels.• Manage end-to-end campaign calendars, ensuring timely delivery of all marketing assets.• Partner with design and content teams to develop high-quality materials.4. Data & Performance Analysis• Monitor campaign KPIs and marketing dashboards weekly and monthly.• Provide insights to optimize ROI across all marketing initiatives.• Ensure data accuracy and compliance with internal processes.